3/29/2023 0 Comments Another word for running a storeNOBO used advanced fraud protection to ensure the lead results were correct and the entrants were valuable potential customers leading to true engagement. "So we did a paid programmatic buy with the agency who introduced us to KickoffLabs, to go and get people who had previously searched for cannabis, had been to cannabis locations, so that we knew that they had a higher proclivity of entering the contest and it would be less wasted." Fraud detectionĬreating a fair playing space can save you a lot of wasted time. They found a way to make their ad spend find interested clientele who were more discrete. In NOBO's niche cannabis market, advertising was difficult due to laws and regulations not only by state but also by specific advertising platforms.
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